RoCHIC was founded based on the belief that fine jewelry should be beautiful, contemporary, and made readily available for everyone to admire, adore, and wear. We aim to be your online fine jewelry provider whom you can trust to provide beautiful, contemporary, and affordable pieces at superior quality levels as determined by the detailed workmanship and effort that we place into making each one of your pieces.
Who says jewelry cannot be both beautiful and durable?
We offer superior value and unique design for finished jewelry fashioned using a combination of 18 karat gold, natural diamonds, and colored stones.
For the vast majority out there, the world of fine jewelry, gold, and diamonds is mysterious with the pricing even more ambiguous. Most retail jewelers operate on large margins of almost 200% on top of the initial price of the item they purchased from jewelry manufacturers. This is due to the operating expenses of a retail shop and the supposed value that their brand provides. Little do customers know that most retail outlets merely serve as distributors, a middleman of sorts to provide buyers safety and assurance that the jewelry item is indeed made out of gold and natural diamonds, though there are always some exceptions to this for the cheats out there.
We at RoCHIC strive to bring our customers closer upstream to the manufacturing end of the supply chain in order to reduce unnecessary costs for both YOU the customer and US the online retailer. With our stringent quality assurance guidelines, you will always find that our items are as good if not better than what is offered in brick and mortar stores at almost 50% off the retail price, with some sale items are priced at around 75% off traditional retail!
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